History

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The History of Y Not Natural

Y-Not Natural's vision seeks to provide the highest quality natural skincare products, which help nourish the entire body. Y Not Natural is a Western Australian-owned and operated family company founded by Mr. Mervin Anderson. The range is focused on integrity: Sustainable production with fresh bio-active Emu oil as the main ingredient of the most exceptional high-grade purity. Y-Not Natural skincare range is researched and formulated to be the purest, safest, and most beneficial skincare product on the market.

Mervin’s passion for skincare stems from his children’s affliction with severe allergies and troubled skin. As a father, he witnessed his children with persistent unrelenting breakouts, allergies, severe scarring, irritation, and stress damage. Pharmacy products were ineffective at best and exacerbated his children’s problems at worst. Dermatologists prescribed rounds of antibiotics, injections, and creams that only offered temporary relief, never addressing the root causes.

The company works with botanists, herbalists, chemists, aromatherapists, holistic health practitioners, and farming partners to advance its understanding of botanical ingredients and their effect on skin health. These experiences further developed his knowledge of cutting-edge skin technology and gave him access to some of the rarest, highest-grade of natural ingredients. He then worked with his chemist and developed benchmarks in formulating the best ways to create and deliver the beneficial effects of raw natural ingredients.

The Y-Not Natural range is formulated with natural, certified organic ingredients and 100% essential oils. Each product contains emu oil, a superior, pure, natural emollient, moisturiser, and anti-inflammatory for the treatment of dry, rough skin, wrinkles, scars, and skin ashes. It is useful for the treatment of eczema, psoriasis, burns, and for temporary relief of arthritis, muscle, joint, and back pain. Contact us now to learn more!